Chrysler recalls 285k 2008-2009 minivans over fire risk
For the second time in 2010, Chrysler minivans have landed on the National Highway Traffic Safety Administration's website for a major recall. Back in February, over 312,000 2005 and 2006 model-year Dodge Caravan and Chrysler Town and Country minivans were recalled for an airbag issue. The latest recall involves 284,831 2008 and 2009 model year vehicles that "may contain an improperly routed wire harness may have a condition where the sliding door hinge bracket can make contact and wear through the wire insulation." If the wiring insulation wears down enough, a short circuit could occur inside the door, overheating the [...]
Chrysler launches new global corporate advertising campaign
A little more than a week after announcing its strategic global alliance with Italian automaker Fiat SpA and its intention to restructure its business, Chrysler LLC is launching a new corporate advertising campaign, which highlights the range of current and future vehicles in the Company’s portfolio and its rebirth as a global car company. The new ads will begin appearing on primetime television on Monday, May 11.
Under the tagline introduced on May 3, “We’re building a new car company. [...]
Chrysler bailout going to Terminator 4 sponsorship deal
Chrysler LLC has announced a sponsorship deal with the makers of Terminator: Salvation, but refused to disclose the cost of the deal. In a move that is certain to upset many, the financially strapped company is ponying up what little cash they have to see their cars featured in short cameos during Terminator 4.
The American automaker recently received $4 billion in a taxpayer-funded government bailout. Chrysler was reportedly on the verge of bankruptcy, and would not have been able to pay their suppliers without the loan. Still in a dangerous position, the privately-owned company cut over a third of their employees.
Chrysler was [...]
Chrysler Wants Small Cars ASAP
The Detroit 3 are hoping to change their reputation for chiefly supplying petrol-thirsty SUV’s, with a view to getting small and mid-sized vehicles onto the market as soon as possible and one of the most active among the trio is Chrysler. The carmaker’s co-president and former CEO, Tom LaSorda, has echoed this view, stating that Chrysler is engaged in building a new global mid-sized vehicle under its Project-D program.
While Project D focuses on creating a new global mid-size car, Chrysler is also contracting Nissan to build a small car to be released in [...]
Nissan and Chrysler Sign OEM Agreements
Today news comes from both Chrysler and Nissan that they have signed two new OEM (Original Equipment Manufacture) deals. Back in January Nissan and Chrysler already announced that the Japanese auto maker would provide Chrysler with a derivative of its Nissan Versa sedan for the South American market.
Chrysler will build a full-size pick-up truck for Nissan with a Nissan unique design at their Saltillo Assembly Plant in Mexico. The new pick-up will complement Nissan's Frontier mid-size pick-up truck, which Nissan also supplies to Suzuki as the Equator. It stands to reason that the Dodge Ram will supply the underlying technology. [...]
