We're not exactly sure what's going on here -other than some men in suits trying to park the all-new 2011 Hyundai Elantra, but since this is the first video we've seen of the compact saloon out in the open, we thought we'd share it with you.

Leaner and longer than the current model with a styling that draws cues directly from the new Sonata, the next Elantra made its world debut at the Busan motorshow in Korea in April 2010 and is set to go on sale as the Avante MD in its home market before the end of the year. [...]

Mini USA is looking for a race – more specifically they’re looking for a race with Porsche. However, Porsche has respectfully declined Mini’s challenge to race a Porsche 911 Carrera S against a Mini Cooper S, simply because the Stuttgart automaker believes its not worth their time.

Well, Hyundai is now looking to step in for Porsche and has challenged Mini to take on the Genesis Coupe. Hyundai’s video message ends with saying “Our driver’s a bit busy this week preparing to set the World Record at Pikes Peak… but July is looking good.”

Mini is hoping to race Porsche this coming [...]

Chris Perry has some big shoes to fill in his new job. Hyundai has named Perry to replace Joel Ewanick as its vice-president of marketing. Ewanick, who left Hyundai in March for a short stay in the same position at Nissan, recently was appointed to that role at General Motors.

Ewanick is credited with many of the particularly creative initiatives that have boosted Hyundai's market share in the past several years, including last year's assurance program, in which the automaker committed to making payments for laid off customers.

Perry has been with Hyundai for ten years and since 2007 has been director [...]

The biggest news at Hyundai's Geneva Motor Show booth is the world premiere of the i-Flow concept study. The sporty-looking mid-size sedan with the 'Cab-Forward' design is said to give Europeans a first look at the Sonata replacement (apparently the latest generation model wasn't cut for Europe) that will get a new name following the brand's alphanumeric nomenclature.

Hyundai confirmed that a production model based on the styling of this concept study will hit European showrooms sometime in 2011 offering the South Korean brand a new fighter in the D-segment that includes models like the Ford Mondeo, VW Passat, Toyota Avensis [...]

This brief, but dare we say eloquent, commercial has been created for the Korean launch of the Hyundai Genesis Coupè, the highly anticipated rear wheel drive. The Americans, keen to get their hands on this “low cost” sports car, are doing anything to get some information and details on coupè. In fact, theories were already flying around as to the cost of this car, which should also be seen on the UK market.

In Korea, where some performance equipment could be different compared to the models destined for exports, the Genesis is available with a two litre Turbo engine at 210hp, [...]

The Hyundai Portico was first shown in concept form over three years a go at the Chicago Auto Show, but these first photos of a prototype prove the model will in fact make it to production.
This full-sized people carrier will fit in the Hyundai portfolio above both the Santa Fe and Veracruz and will look to rival the likes of the Mercedes R Class. It features a flexible seating arrangement in the rear area of the vehicle that allows seating for either 4 or 6 people dependant on whether the center deat is folded down [...]

Hyundai is not kidding when it comes to its Genesis lineup. The Korean automaker is teaming with the top-of-the-industry to offer some luxurious and high-performance features in its affordable Genesis Sedan and Genesis Coupe.

The 2009 Hyundai Genesis Sedan comes with a Lexicon 15-speaker surround sound audio system - which is known for being offered on a Rolls-Royce Phantom. Now, Hyundai is saying that it will offer Brembo brakes on its 2010 Hyundai Genesis Coupe.

The Brembo brakes will be available on the 2010 Hyundai Genesis Coupe as a part of an optional track-use performance [...]

When Hyundai showed of their new flagship model earlier this year in the States, they promised an interior that could match European luxury sedans, driving dynamics worthy of a luxury sedan and pricing that would match entry-level premium models. Today Hyundai has announced their Manufacturer Suggested Retail Price (MSRP) for their new Genesis model.
The 290 hp V6 Genesis 3.8 with Aisin six-speed automatic transmission will cost USD 33,000 when it arrives at dealerships this July. The range topping Hyundai Genesis 4.6 with 375 hp 4.6 liter V8 will have an MSRP of just USD 38,000. [...]

Hyundai, together with Kia, is the sixth biggest carmaker in the world in terms of sales but the company sees its future as being in the top five band of carmakers. To boost sales and market share, Hyundai is developing more premium models such as the new Genesis sedan and coupe but what executives really hope to accomplish is the launch of a full-line dedicated luxury brand like what Toyota did with Lexus.

Executives are in no major rush, and are in fact taking a wait and see approach with the launch of [...]

The Hyundai Genesis Coupe made its world debut at the recent New York Auto Show impressing most of the attending press with both the looks and its rubber burning entrance. And in our never ending quest to bring our readers the most accurate local news from all over the world, we bring you the Korean debut of Hyundai's brand new Genesis Coupe.
The car is painted poison green but the Hyundai display stands out in a few ways other than the vibrant color choice of the show piece. The Hyundai stand also featured a new 2.0 [...]

Set for public debut at the New York Auto show in two days, press photos of the yet to be revealed Hyundai Genesis Coupe have leaked. Sent to us as a tip (thanks Evan), the photos were found over at MyRide.com who added these pictures to an old article from the Genesis Coupe Concept debut in Los Angeles last year.

If the new Genesis sedan is an indicator of things to come, the Genesis Coupe, as the Tiburon replacement, will be a far superior car with greater quality, performance and driving dynamics. With a rear wheel drive platform and the entry [...]

Today Hyundai has revealed the brand new rear-wheel-drive luxury sports sedan at a Korean media test drive preview. Yesterday the Koreans were still very secretive about the looks of their new flagship model, but today we have images of the car in its entirety.

As mentioned yesterday, the Hyundai Genesis will be powered by the new Tau V8 engine producing 375 horsepower coupled with a six-speed automatic, base models will feature either a 3.3 liter or 3.8 liter Lambda V6.

The Genesis emblem will only be featured on the Korean and Chinese market models and will not make it to the North [...]

This is effectively strike two of an action plan by Korean firm Hyundai aimed at broadening their appeal to driving enthusiasts. And so the Concept Genesis Coupe is introduced. A vehicle based on the Concept Genesis Sedan unveiled earlier this year, the concept car signals the arrival of a new rear-wheel-drive 2+2 sports coupe set for release in spring 2009 - a model seperate from that of the front-wheel-drive Tiburon replacement.

Beautiful from afar but more menacing and intimidating up close, the Genesis Coupe Concept is a car that aims to 'capture the imagination of hardcore automotive enthusiasts', giving strong indications [...]