Continuing its ‘Joy’ Campaign, BMW tonight will air a new commercial centered around the Vision EfficientDynamics Concept. Called the “BMW Joy is Futureproof,” the commercial shows how the company has integrated some part of the Vision EfficientDynamics Concept in its current lineup.

As reported this weekend, BMW’s ‘Ultimate Driving Machine’ campaign has taken a vacation while the German automaker focuses on “recent trends in consumer mindsets” of driving efficiently.

Refresher: Power for the BMW Vision EfficientDynamics comes from a 163-hp 1.5L 3-cylinder turbo-diesel engine and two electric-motors [...]

A funky animated squirrel is the protagonist of Honda's new 30-second TV spot for its 2010 Accord Crosstour that will air during the fourth quarter of the Super Bowl XLIV on Sunday. The ad shows an animated squirrel stowing away various things in the cargo area of the Accord Crosstour, with the car featured only for a few seconds towards the end of the spot [...]

After watching this Japanese Gran Turismo PSP commercial of a '69 Corvette Stingray and a '88 Lamborghini Countach clashing sides on the race track more than a dozen times, we still can't tell if it's a real-life or a computer simulated scene. But then again, that's exactly what makes this commercial so successful in our opinion; for one, you'll want to watch it again and again but most importantly, it gets the message across that the video game blurs the lines of reality and fantasy [...]

You would assume that anybody with basic math skills could probably figure out what the chances are of owing one of the 20 (more or less) Lamborghini Reventon Roadster models that are destined for production. However, we must say that this promotional film, which was created by the German agency Philipp und Keuntje for the Frankfurt Motor Show, somewhat confused us.

Bypassing all the other stats mentioned in the ad, it is claimed that the chances of owning the €1,1 million Italian special is 1 in 700,000,000.

Okay, so world's total population is approximately 6,8 billion (not that it matters, but we also learned that there are about 134 million babies born every year).

If we're not making a humiliating blunder, shouldn't it be 1 in 340,000,000? That is, unless Lamborghini is planning to limit total production of the topless Reventon to around 10 examples or the film is talking about the number of vehicles available for sale excluding those spoken for.

Well, either way, someone (yes that is me) spent way too much time on a promo film that to be completely honest, is nothing special, to say the least.
 
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General Motors has released a new 60-second spot for its Cadillac brand called "Re-ignition", which showcases the firm's forthcoming models including the CTS Sport Wagon, the new 2010 SRX crossover and most importantly, at the final segment of the clip, the production version of the CTS Coupe that is due to arrive in U.S. showrooms the summer of 2010.

We only get a quick glimpse of the two-door sports coupe, but from what we can tell, the vehicle's exterior styling has remained remarkably close to the concept car that was shown at the 2008 Detroit Auto Show.

According to a recent announcement from GM, the CTS Coupe's range will include a BMW M3-challenging (we doubt that it will target the more expensive M6 Coupe) "V" model boasting the same 6.2-liter supercharged V8 with 556-horsepower as the CTS-V Sedan.
 
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Watching this spot for the MINI Cooper S that was created by agency Butler, Shine, Stern and Partners, the first thing that came to mind was Stephen King's horror novels. The witty commercial tries to show off the crisp and go-kart-like handling of the MINI Cooper S as the driver of the car evades an army of "evil" shopping carts with minds of their own that keep attacking him in a super-market parking lot [...]

In today's world, the name of the game is marketing. The more people hear about your product, the more potential you have of achieving higher sales [...]

Former Manchester United and French international soccer player Eric Cantona, will star in a new online commercial for the Renault Laguna. The campgain, which is called "New Renault Laguna – Eric Cantona: The Meeting", is due online on 23 March, mainly in the UK and France [...]

A few months before Fisker begins delivery of the Karma, the California-based automaker has began running ads for its all-electric sedan on LA TV stations. The first commercial for the 100mpg luxury plug-in hybrid isn't anything special but at least it gets the word out [...]

More often than less, automakers try to demonstrate the qualities of a model by using anything other than the car itself. Such is the case with Audi's new 333HP S4 Sedan advert that features a skier tackling the steep, downhill streets of San Francisco to show the merits of the firm's quattro all-wheel drive system.
 
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