Italdesign news, video and reviews

Proton Emas Hybrid Concept by Italdesign-Giugiaro in Geneva

Three prominent automakers teamed up to jointly develop the Proton Emas Hybrid. Employees at Italdesign Giugiaro co-created the car with one of Malaysia's largest automakers, Proton, and outsourced the hybrid drivetrain to Lotus.

Proton really needs an interesting new hit to win back market share they have lost over the last few years [...]